Editorial
Steven Casciola Publisher and Editor in Chief
Annie Casciola VP Creative Editor
Jenny Werth Editor
Darryl Lilly Art Director
Christopher Mannor Style Director
Contributing Photographers
Keith Munyan, Eric LaCour, Roberto Ligresti,
Cristian Bogdan, Adam Hendershott, David Heisler
City Reporters
DALLAS Rowena Cutruzzola
DENVER Chelly Vitry
LAS VEGAS April Cohen-Fried
LOS ANGELES Annie Krasnow
SALON CITY MEDIA
Advertising
Ad & Media Sales: 310-402-2801, info@saloncity.com
Salon City Circulation Kable Distribution Services, Inc.
Marketing Irwin Billman & Ralph Perricelli, MCC
Online Daniella Burza
EDITORIAL MISSION STATEMENT
Beauty Entertainment magazine ( BE! ) attracts an influential
audience of salon readers in America. Individual copies can
be purchased from Salon City's HOT 100 Salons, select
airports, bookstores and newsstands.
SALON CITY, INC. (OTC: SALN) THE FIRST PUBLICLY
TRADED MEDIA CORPORATION IN THE HISTORY OF THE
PROFESSIONAL SALON INDUSTRY.
FREQUENCY
Beauty Entertainment magazine ( BE! ) is published
12 times a year by Salon City, Inc. For corporate
correspondence: P. O. Box 2385, Beverly Hills, CA 90213.
For Permissions and Reprint requests: 888/522-3263 P. O.
Box 2385, Beverly Hills, CA 90213 © 2010, Salon City®,
Inc. (ISSN 2150-5454) Phone: 888-522-3263 (LA2-FAME)
or 310-402-2819 Fax: 310-358-9015
SUBSCRIPTION INFORMATION
PRINT ISSUES can be ordered at www.saloncity.com or
www.amazon.com. ANNUAL SUBSCRIPTION RATE: $36
(12 issues), plus $4 S/H ($40 total). Send check or money
order (make out to Salon City) to P. O. Box 2385, Beverly
Hills, CA 90213. DIGITAL VERSIONS available free. Email
Subscription Department at info@saloncity.com.
BE! MISSION:
The star artists appearing in BE! Magazine are selected for
their talent and appreciation of beauty. Many are members
of our independent network.
We welcome our readers to BE part
of the New Salon Society
Beauty Entertainment
T H E S A LO N P E O P L E M AG A Z I N E
IssueNumber4-February2010
Contributors
6 FEBRUARY 2010 | BEAUTY ENTERTAINMENT
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Shari Emami
Affiliation: Writer
Fav Hobby: Writing
Beauty Kit Must Have(s):
Mascara
Natural Haircolor: Brown
Zodiac: Aries
Relationship Status: Single
Hometown: La Crescenta, CA
Fav Quote: Silence is golden
Five words that describe me:
Fun, sweet, bubbly , beautiful,
energetic, intuitive
Jenny Werth
Affiliation: Journalist
Fav Hobby: Dancing
Beauty Kit Must Have(s): Revlon
Color Stay Lipcolor
Natural Haircolor: And proud
of it
Zodiac: Cancer (on verge of Leo-
watch out!)
Relationship Status: I'm still
waiting for him!
Hometown: San Diego, CA
Fav Quote: Be yourself, everyone
else is taken.
Five words that describe me:
Loving, Loyal, Sensitive, Fiesty,
Authentic
Sherri Jessee
Affiliation: Owner/Artistic
Director (24 years), Sherri's Hair
Salon &Creative Team RUSK (17
years)
Fav Hobby: DOING HAIR!
Beauty Kit Must Have(s): Incoco
Stick on dry nail polish
Natural Haircolor: Blonde
Zodiac: Picses
Relationship Status: Married to
a very patient man
Hometown: Bristol, Virginia
Fav Quote: Be nice and do pretty
hair!
Five words that describe me:
Hard-working, Creative, Kind,
Generous and Elegant
Shannon Levy
Affiliation: beauty writer/
product junkie
Fav Hobby: crossword puzzles
Beauty Kit Must Have(s): flat
iron
Natural Haircolor: dirty blonde
Zodiac: Cancer
Relationship Status: engaged
Hometown: Los Angeles, CA
Fav Quote: The most beautiful
make up of a woman is passion.
But cosmetics are easier to buy. -
Yves St. Laurent
Five words that describe me:
Lattes, passion, love, friendship,
beauty