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On The Cover
ON THE COVER
Editorial
Steven Casciola
Publisher and Editor in Chief
Annie Casciola
VP Creative Editor
Jenny Werth
Editor
Darryl Lilly
Art Director
Christopher Mannor
Style Director
Contributing Photographers
James Russell, Allen Zaki, Dimitry Loiseau
City Reporters
DALLAS Rowena Cutruzzola
DENVER Chelly Vitry
LAS VEGAS April Cohen-Fried
LOS ANGELES Annie Krasnow
SALON CITY MEDIA
Advertising
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Salon City Circulation Newsways, Kable Dist. Svcs., Inc.
Marketing Irwin Billman & Ralph Perricelli, MCC
Online Daniella Burza
EDITORIAL MISSION STATEMENT
Beauty Entertainment magazine ( BE! ) attracts an influential
audience of salon readers in America. Individual copies can
be purchased from Salon City's HOT 100 Salons, select
airports, bookstores and newsstands.
SALON CITY, INC. (OTC: SALN) THE FIRST PUBLICLY
TRADED MEDIA CORPORATION IN THE HISTORY OF THE
PROFESSIONAL SALON INDUSTRY.
FREQUENCY
Beauty Entertainment magazine ( BE! ) is published
12 times a year by Salon City, Inc. For corporate
correspondence: P. O. Box 2385, Beverly Hills, CA 90213.
For Permissions and Reprint requests: 888/522-3263
P. O. Box 2385, Beverly Hills, CA 90213 © 2010, Salon
City®, Inc. (ISSN 2150-5454) Phone: 888-522-3263 (LA2-
FAME) Fax: 310-402-2819
SUBSCRIPTION INFORMATION
PRINT AND DIGITAL ISSUES can be ordered at
saloncity.com oramazon.com. ANNUAL SUBSCRIPTION
RATE: $40 (12 issues). Send check or money order (make
out to Salon City) to P. O. Box 2385, Beverly Hills, CA
90213. You may also email Subscription Department at
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BE! MISSION:
The star artists appearing in BE! Magazine are selected for
their talent and appreciation of beauty. Many are members
of our independent network.
We welcome our readers to BE part
of the New Salon Society
Beauty Entertainment
T H E S A LO N P E O P L E M AG A Z I N E
IssueNumber5-Spring2010(March/April)
In this Photo:
Real Housewives
star Kelly Bensimon getting
primped by artists' Jamie
Greenberg and Jen Atkin.
It's only in
Kelly Killoren
Bensimon truly
earned BE!'s
title of sexiest
Housewife In
America.
On our covershoot the
former model was all
smiles off camera and a total
bombshell behind on set.
Hosted at fabulous
photographer James Russell's
Los Angeles studio, the crew
spent the day chatting it up,
dishing about the show and
creating the beautiful images that
fill this issue. Here Kelly wears
a gorgeous purple number and
jewels by designer Silvia Tcherassi.
The hair and makeup are natural
glam, accentuating this hot mom's
natural beauty. If you think the
cover shot is stunning, just wait
until you see the cover story that
unfolds on page 30!
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6 APRIL 2010 | BEAUTY ENTERTAINMENT