line, coupled with the increased speed and functionality
of the Web, has enabled ASCO to dramatically improve
its primary online resource for oncologists, ASCO.org.
The website's mission is to be the "voice of oncology on
the Internet," and with the addition of a highly customiz-
able interface, the new ASCO.org is well positioned as
the authoritative voice of oncology online.
of people with shared interests, and facilitate the use
of enhanced technology, such as video posts, and is a
new area for ASCO. Although Society-vetted content will
remain a cornerstone of ASCO's leadership in clinical
oncology information, implementation of these new,
user-driven technologies should keep the Society at the
cutting edge of information management and dissemi-
nation. Patients and the improvement in their cancer
care remain the driving force of ASCO's efforts across
a broad spectrum of activities. To achieve these goals in
the Web 2.0 world, ASCO has become active on social
networking sites such as Facebook and Twitter. Also, a
members-only group on Linked In has facilitated discus-
sion and networking among ASCO-affiliated oncology
professionals.
mon interests to post their ideas along with pictures,
videos, and hypertext links. ASCO launched several
social networking sites to enable oncologists to connect
with peers, exchange ideas, and share best practices.
On the Oncology EHR site, practice staff and electronic
health record (EHR) vendors share their experiences with
EHR products through blogs and forums.