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Friday, January 13, 2012
4:30pm ­ 5:30pm
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Build your reputation, referrals &
revenues with Smart Pr
One of the least expensive and most effective ways small busi-
nesses can grow is through the strategic application of public
relations. PR can be executed on a modest budget, and the
awareness and word-of-mouth that can be attained is priceless
for a small company. Our presenter, both a Senior Move
Manager and veteran Public Relations professional, offers
practical "hear it today, use it tomorrow" content.
· Discover how to harness the power of the media to help build
your brand recognition.
· Hear ways to create media opportunities.
· Learn how to develop long term relationships with your local
media.
· Explore Senior Move Management story ideas that work.
· Find out how to create content that positions you as an
indispensable authority.
Faculty: Lisbeth Chapman, Extra Daughters, & CEO, Ink and Air,
Wellfleet, MA
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Thinking performance drives business performance! Most
mistakes in business are mistakes in thinking. Decisions are
poorly thought-through. Risk factors are overlooked. Faulty
information is taken as fact and then passed on to others who
are also impacted. Benefits aren't built into solutions. Cus-
tomers have no idea why they should embrace your services
and changes backfire. The "hat process" can help improve the
thinking performance of your staff.
· Learn a technique to help you examine important issues from
a number of different perspectives.
· Explore how to move outside traditional ways of thinking for
new and improved results.
· Use the "hat tool" to understand the full complexity of a
decision, and spot issues and opportunities which might
otherwise be seen as blind spots.
Faculty: Trina Pulliam, Trainnovations, Inc., Jupiter, FL
20d
Just as you thought:
We have too Many things
Getting rid of stuff is actually a two-step process: sorting and
deciding, on the one hand, and disposing on the other. But
convincing older adults can be a challenge. Dr. David Ekerdt is
coordinating the Household Moves Project - an in-depth study
of 100+ older adult American households in the relocation
process. Dr. Ekerdt seeks to determine the role possessions play
in the housing decisions of older adults.
Dr. Ekerdt will share results from a recent national survey of
1,500 older Americans that asked about their possession prac-
tices, their attitudes toward things, pressure to downsize, and
whether possessions are an obstacle to moving.
· Hear up-to-date info on the University of Kansas Household
Moves Project
· Examine the study's findings to date: what have we learned
about downsizing in later life?
· Review the reasons for possession and dispossession across
the life course.
· Explore the physical, cognitive, social, and emotional tasks
that downsizing represents for elders.
Faculty: David J. Ekerdt, Ph.D., Director, Gerontology Center,
University of Kansas, Lawrence, KS
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