Big Ideas OM ovin g P i CTures ConT i nu eD FroM PA ge 3 Learn more at windriderforum.info. Computer science is our enduring focus. What’s new is the way we’re acting on that within OEF. We’re working at the intersection of “STEAM” disciplines — science, technology, engineering, art and 4 n sp r i ng 20 1 5 n s i l i c on v alle ycf . or g courtesy of colleen cassity her a music player and headphones loaded with “I Hear a Symphony” by the Supremes, one of her sister’s favorites. Her sister started smiling, shaking her hips and singing instead of clenching her teeth. “It was just jaw-dropping to watch her,” she says. “We were laughing and crying.” At that moment, Bullock committed to doing a full Music & Memory program for her sister for her birthday. The result was a delightful, meaningful day a mere month before her sister passed away. An even deeper commitment followed: $200,000 in matching funds for Music & Memory to spread the program and take the film on tour around the world. Not all films or causes are so personal, but Bullock invests the same energy into Windrider and believes in the power of independent films to spur community action. “It’s more than just entertainment,” Bullock says. “You really want to do something about these issues.” — Chris Blose Model Corporate Citizen 5 questions for a CSR leader The breadth of Colleen Cassity’s work, and her passion for it, reveals why she was named “Practitioner of the Year” in the 2014 Powered by EF (Entrepreneurs’ Foundation) Awards, recognizing leadership in corporate citizenship. Cassity oversees Oracle Corporate Citizenship’s global grantmaking and volunteering programs, as well as external reporting on corporate social responsibility. She’s also piloting a new program at the Oracle Educational Foundation (OEF). Below, she talks about how she manages numerous programs, and how they all reflect Oracle’s culture. 1 How does Oracle’s corporate citizenship program work? Whether ideas come down from the C-level, up through the Oracle ecosystem, or from outside, my team has to consider what’s possible, what’s optimal, and then make a compelling, well-reasoned case for getting it done. Many activities we undertake are trailblazing, so we enlist support from stakeholders companywide — finance, cloud services, volunteers — and say, “Let’s figure out how to do something unprecedented.” Often, we build new structures, but they’re always aligned with Oracle standards. Education’s always been a big focus for you. What new efforts are you making there? 2 math — and we’ve made Oracle Volunteers part of the equation. Employee volunteers co-develop curriculum with my team and faculty from Design Tech High School, our partner. They also serve as instructors in our workshops, which combine coding, electrical engineering, making and problem-solving. Our problem-solving approach is design thinking, which is the best way to teach innovation. Each two-week workshop engages 24 students who learn new skills, then apply them to a design challenge. They develop empathy