everything it can to actively
promote the trades to young
people, and show them the
opportunities available to those
willing to take the plunge.
The College already participates
in programs like the Skilled
Canada Trades Competition,
a yearly event that brings
together young people studying
a skilled trade or technology
to compete in a national
competition.
And the College will soon be
partnering with parenting and career expert Dr. Karyn Gordon to reach out to youth and parents to better educate them
on the value of a career in the skilled trades.
The College is always seeking out fresh ideas from its members.
ideas as to how to attract more young people to the skilled trades.
The suggestions were thoughtful and varied- everything from reaching out to students earlier, to highlighting the
salaries one can earn in the trades, to increasing the trades' social media presence were offered by participants.
Tsubouchi is listening.
"We already have young people in community
colleges who have made up their minds, or people
who are looking for a career change, but how do
we get into the high schools and primary schools?
That's our challenge today," said Tsubouchi.
"So naturally we're looking at social media to reach
young people- things like YouTube and having a
micro site to communicate directly."
The message is clear: in order to thrive in the 21st
century, the province needs more young people
to learn a trade. And the College is determined to
build an effective framework that will lure young
Ontarians to a successful, rewarding career as
skilled tradespersons.
And if we build it, they will come.
people things like YouTube and having a micro site to
communicate directly."