NAME
DATE
142
Review the Case (continued)
C
ASE: 18
You Be the Judge!
You Be the Judge!
8. What is the "clothesline method" of displaying clothes in a catalog? Did American Eagle and/or Abercrombie &
Fitch use this method?
9. Each company used the photographs to portray a certain image of its products. Explain the content of the
photographs for Abercrombie & Fitch and American Eagle and the message each portrayed to consumers. Are
the messages di erent?
10. List the "editorial comments" in the two magazines. Compare the way lifestyle is portrayed in the two
magazines.
11. Does the Abercrombie & Fitch logo appear in its catalog? Does American Eagle use its logo in its catalog? Does
the court regard the printing of the logos by American Eagle as a similarity between the two catalogs or a
di erence?