commitment in ways that enhance society, support the community, and help prepare the next generations
of leaders and responsible citizens. Conscious engagement requires donors to expand their focus beyond
the short-term results of their giving to include attention to the sustainability of the programs or organizations
they are supporting.
they clearly recognized the influence of culture within the larger community. The effect of the deeply-ingrained
tradition of passing wealth to one's children, especially on first generation Chinese Americans, was noted by
most. While nearly everyone supports multiple organizations that serve Chinese populations, both in China and
in the Bay Area, or that endeavor to preserve Chinese culture and heritage, a generational expansion in focus
appeared in the conversations, looking outward from the immediate social circle to the community, and then
to society at large. As succeeding generations become more secure in their situations and therefore have
more to give, they are able to do more to make a difference on many levels.
to those of other ethnic communities, as well as the population in general: a desire to give back in appreciation
of opportunities received, a felt obligation to assist others in achieving their own dreams, and a wish to make
the world a better place for all. What does vary between groups is the historical and cultural context in which
they are engaging in philanthropy. For the participants in this study, the focus on education, leadership
development, and Chinese American arts and history acknowledges the efforts of multiple generations of
immigrants endeavoring to succeed and thrive in a new environment. By supporting activities in these areas,
they are helping to pave the way to the same success for both future immigrants and the coming generations.
New donors would benefit from resources to guide them in identifying ways to support causes that resonate
for them. Determining which organizations are accountable, effective, and efficient can be challenging, as can
be navigating the variety of giving mechanisms and intermediaries through which donations can be channeled.
position to give, increasing their exposure to the many causes with which they might become involved is an
important first step in expanding engagement of this group. Awareness of the needs in their communities can
be created through education, mentoring, or hands-on experience. If high-profile members of the community
are willing to set aside their preference for giving anonymously, they could have significant influence as role
models. Finally, capitalizing on the strengths of culture and focusing on the clear vision of issues that make
a difference will also lead to more engagement.
in which causes and organizations that enrich the community are sustainably supported. Actions such as
endowing a scholarship, supporting a museum, or funding a school in China help create an environment in
which such a future is possible. The example set by the donors in this study has the potential for inspiring
others to believe in that vision and do their part to bring it about. The ability to give back to the community,
locally and globally, while honoring the past and shaping the future is both an opportunity and a gift.
probably very similar to those of other ethnic communities...
a desire to give back in appreciation of opportunities received,
a felt obligation to assist others in achieving their own dreams,
and a wish to make the world a better place for all.