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20
KEYES QUARTERLY
WINTER 2020
www.keyescars.com
Which is more important to recognize,
emojis or road signs?
On the Road
Far more people are able to identify
emojis than road signs. And many
times they're looking at these cute
little icons while they're driving
If
you were to take a quiz to test your
ability to identify common emojis
and road signs, how do you think
you'd fare?
According to the results from a
recent survey by Mercury Insurance,
1,890 respondents did not do so well.
The meaning of the "yawning" emoji
was correctly identified by 85% of the
respondents, but only 31% of quiz-takers
correctly identified the meaning of the
"lane reduction" road sign. Additionally,
71% knew the "in love" emoji, but the
"keep right" road sign was correctly
identified by only 51% of quiz-takers.
Emojis are continually being added to
our texting and messaging vocabulary,
and for the most part, we're able
to keep up with this ever-changing
landscape. Fortunately for the more
than 200 million licensed U.S. drivers,
road signs are highly regulated and
consistent, and are designed to help
keep drivers safe and easily guide
them to their destinations. The bad
news, however, is that far more people
are able to identify emojis than road
signs. And what's worse is that many
times they're looking at these cute
little icons while they're driving.
"Sure, emojis are a fun, modern-
day form of shorthand, and may be more
intuitive, but there's a time and place to
use them, and behind the wheel of a car
isn't one of them," said Kevin Quinn, vice
president of claims and customer experience
at Mercury Insurance. "A picture may be
worth a thousand words in some cases, but it
certainly isn't worth getting into a collision
and risking someone's life. Most collisions
are avoidable if drivers focus on their main
task of safely operating a vehicle."
Distracted driving - anything that
takes a driver's attention away from the
road, including texting and talking on a
phone - accounted for 3,166 fatalities in
2017, according to the National Highway
Traffic Safety Administration. Texting
while driving is extremely dangerous, as it
takes your eyes off the road for five seconds
on average - whether you're reading or
sending the message.
The results of the quiz also highlight
the importance of knowing what each road
sign means, so you and those around you
are safe. "These signs are instantly
communicating to drivers what
actions to take, much like emojis
instantly communicate what
friends or family members might
be trying to convey in a text," said
Quinn. "It's OK to only somewhat
understand an emoji, but it's
imperative to know exactly what a
road sign is telling you; otherwise
it could lead to disastrous results
on the road where no one can
afford a misunderstanding. And
being an attentive driver who
knows the rules of the road and safely
gets where they're going might earn you
a smiley face from your auto insurance
company, just don't read it while you're
operating a vehicle."
--BPT
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