KEYES Quarterly New Year 2020 edition Page 25

November 30, 2019, Rose Bowl, Pasadena...

UCLA'S "I'M GOING TO COLLEGE"
program has touched the lives of thou-
sands of elementary, middle, and high
school students across Southern California.
This unique program, offered to Southern
California school groups, couples the ex-
citement and tradition of UCLA Athletic
events with a message about the importance
of higher education.

Upon arrival at the event (2-3 hours before
the game), groups are greeted by a current
UCLA student and led to the IGTC col-
lege fair area. Students are immediately im-

mersed in Bruin traditions, as they learn the
UCLA Eight Clap and the importance of
higher education.

While at the college fair, students speak
with academic counselors and pick up ed-
ucational information about questions they
may have regarding education and preparing for college. Students
also have the opportunity to get autographs from student-athletes.
Other fun fair activities include carnival games, activity books, a
DJ, give-away items, and removable tattoos. At the college fair,
students and even some of their teachers can get
into the UCLA spirit before heading into the sta-
dium. During the winter and spring IGTC events
that take place on campus, students and teachers
are taken on a campus tour that features Pauley
Pavilion, Royce Hall, Powell Library, Ackerman
Union, the Bruin Bear, and Kerckhoff Hall.

The "I'm Going to College" program is offered
throughout the year. Specific events are target-

ed in the sports of foot ball, women's basketball, gymnastics, and
track & field. "I'm Going To College" also offers educational
materials for classrooms to prepare for their field trip to UCLA.
By providing additional activities for students in the classroom,

UCLA hopes to further illustrate the benefit of
higher education and connect with students in an
academic setting. By placing young students into a
collegiate atmosphere that stresses the excellence
of both education and athletics, UCLA hopes to
build positive relationships with young people in
the community and motivate them to continue
achieving goals in both school and life.

I'M GOING TO COLLEGE

Program

www.keyescars.com

KEYES QUARTERLY

WINTER 2020

In the community

Keyes Automotive is a proud,

contributing sponsor to the UCLA

"I'm Going to College" program.

Pho

t
o Cour

t
esy o

f
Jose

p
h.R
osinski@UCL

AR
oseBo

lSp
o

r
t
sPr
o

p
e
r
t
ies

During halftime at the UCLA vs. California Golden Bears football game, the UCLA Community Affairs Department
acknowledged and recognized the fundraising efforts of the Keyes Automotive Group of Dealerships on behalf
of the UCLA "I'm Going to College" program.

Second from right: Stacey Siegel, Director of Corporate and Public Affairs - Keyes Automotive Group, makes a
check presentation contribution of $13,000 to benefit the UCLA "I'm Going to College" program.

Pho

t
os © Me

r
idian/CMG