The changing playing field
T
T
T
T
T
T
Th
h
h
h
h
he
e
e
e
e
e cccccch
h
h
h
h
ha
a
a
a
a
a
an
n
n
n
n
n
ng
g
g
g
g
giiiiiiin
n
n
n
n
n
ng
g
g
g
g
g p
p
p
p
p
plllllla
a
a
a
a
a
ay
y
y
y
y
yiiiiiiin
n
n
n
n
n
ng
g
g
g
g
g ffffffiiiiiiie
e
e
e
e
e
elllllllllllld
d
d
d
d
d
d
Consumers/
Customers
mers
Employees
Growth
Markets
Relationship
with Society
Competitors
C
ors