Industry market share competition is being replaced by cross-
industry competition
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y ccccccrrrrrrr sssssssssssssssssss------
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Competition is increasingly based on:
- different businesses,
- different models,
- different mindsets,
- different value
propositions,
- different profit formulas!
Future competitors are not those
that
- look like,
- think like,
- act like,
- do the same things as you!