So what's changing?
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?
?
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?
?
?
1. Your competitors are not who you think they are!
2. Your customers/consumers (and their behavior) are not who you think
they are!
3. Your growth markets (and battles) are not where you think they are!
4. Your employee expectations, and how they add value, are changing!
5. The expectations of you as a business are not what you thought they
were!