A generational shift in economic power is underway
A
A
A
A
A
A
A g
g
g
g
g
ge
e
e
e
e
en
n
n
n
n
n
ne
e
e
e
e
errrrrrra
a
a
a
a
attttttiiiiiiio
o
o
o
o
on
n
n
n
n
n
na
a
a
a
a
a
allllll sssssssh
h
h
h
h
hiiiiiiiffffffttttttt iiiiiiin
n
n
n
n
n
n e
e
e
e
e
ecccccco
o
o
o
o
on
n
n
n
n
n
no
o
o
o
o
om
m
m
m
m
m
miiiiiiicccccc p
p
p
p
p
po
o
o
o
o
ow
w
w
w
w
w
we
e
e
e
e
errrrrrr iiiiiiisssssss u
u
u
u
u
u
un
n
n
n
n
n
nd
d
d
d
d
de
e
e
e
e
errrrrrrw
w
w
w
w
w
wa
a
a
a
a
a
a
a
a
a
a
a
ay
y
y
y
y
y
"It doesn't take a rocket scientist to forecast that developing
markets, and specifically Asia, will shape the economic future
of the world...In the past, there was a population base but not
the purchasing power. Now you have both."
Source: OECD
0
1000
2000
3000
4000
5000
6000
2009
2020
2030
M
i
l
l
i
o
n
s
Numbers of People in the Global Middle Class
Middle East & North Africa
Sub-Saharan Africa
Asia Pacific
Central & South America
Europe
North America
Total 1845 3249 4884
0
1000
2000
2009
1845
2030
4884
0
10000
20000
30000
40000
50000
60000
2009
2020
2030
M
i
l
l
i
o
n
s
o
f
2
0
0
5
P
P
P
D
o
l
l
a
r
s
Spending by the Global Middle Class
Middle East & North Africa
Sub-Saharan Africa
Asia Pacific
Central & South America
Europe
North America
Total 21278 35045 55680
0
10000
20000
2009
21278
2030
55680