COlD BReWeD COFFee Simmering ever so slightly below the surface is a fast emerging trend involving one of the most highly consumed products in the world. Traditional 'hot brewing' destroys valuable nutrients, reduces caffeine content and creates an acidic beverage that causes some individuals digestive discomfort. By contrast, when you take high-quality, roasted coffee beans, that have been coarsely ground and steep them in cold/tepid spring water for 12-15 hours, you create a healthy, smoother and more delicious cup of coffee. Cold brewed coffee has three times the caffeine of its hot brewed counterpart, with significantly elevated antioxidant levels and virtually no acid. The product may be consumed chilled, room temperature or heated to desired temperature and is clearly positioned to be a break-out item in the near term. "HeAlTHy" SAlTy SNACKS In the space between popcorn, pretzels, cheese puffs and chips made from corn, rice, or other grain products in the 'not as bad for you category' and healthier items like raw kale chips; I see a tremendous opportunity for products that have appreciable amounts of protein, fiber, vegetables, sprouted grains and other healthful ingredients and, taste as good as the aforementioned items. These items will be positioned alongside chips, pretzels and popcorn but will have clear nutritional advantages and fit very nicely in the movement toward healthy snacking. RAW FOODS Eating foods in their whole, naturally raw state is the best way to ensure that one receives adequate quantities of vitamins, minerals, phytonutrients and enzymes which positions our bodies for optimal health and wellness. Kale snacks are currently leading the charge in this exciting food segment, and are showing signs of becoming a true 'break-out' category on their own . Crackers, cookies, nut butters, granolas, chocolate and sprouted grain products are among the headliners, fueling growth for this emerging trend. 44 OnTREnD May-July 2014