WAKiNG THe SleePiNG GiANT The “no-dairy” dairy category is a really a sleeping giant. There are several items that already exist for the category – they are currently not merchandised (planogrammed) together or marketed together as a segment of the store. As retailers you are missing out on the additional dollars you could garner if you simply re-merchandise current product…and add some new, ontrend ones. For retailers who will be attending our Summer Selling and Product Innovations Show, we will have a preview of the new planogram that will be rolling out in the early spring. It is a simple concept but I think it will garner great dividends. The planogram is broken up in to key segments of the dairy category: non-dairy beverages, cheese alternatives, spreads, and yogurts; and will include some long-standing no dairy brands like Blue Diamond and So Delicious, but we’ll also have some up-and-coming brands such as Treeline cheese, Daiya, and Go Veggie. Here’s some more details on some of the brands that will be featured in the section: BRAND/iTeMS TOFUTTi Key ATTRiBUTe Vegan, dairy free, kosher parve, gluten free, lactose free, milk free, no cholesterol & Non-GMO TReeliNe CHeeSe Treeline Cheese is totally dairy-free. It is made of cashew nuts, acidophilus culture, salt and pepper. GO VeGGie Go Veggie offers three lines, Lactose Free, Lactose & Soy Free and Dairy Free, Vegan all color coordinated to help the consumer choose the right product. Almond based cultured products offer the yogurt consumer a dairyfree product with the benefits of almonds which are nutrient rich and contain antioxidants. Almond and Coconut Milk are dairy-free and offer the health benefits of coconut and almonds. All products are Non-GMO project verified. This no dairy formula gives a creamy and authentic cheese flavor, while offering a melt-ability and texture that is more like dairy-based cheese. In addition to being dairy free and cholesterol free, the shredded cheese alternative is lactose free, soy free, gluten free, Non-GMO Project verified and contains no preservatives or trans fat. Organic non-dairy products made with soy, coconut, and other dairy alternative ingredients. Some of the products are Non-GMO certified SO DeliCiOUS VeGAN GOURMeT eARTH BAlANCe BlUe DiAMOND Creamy, non-dairy beverages with a hint of almond. HARMONy FARMS A selection of almond-based non-dairy beverages. CHiA PODS Contain one full serve of Australian Grown sun ripened Chia seeds mixed with coconut milk and real fruit. Just three ingredients and no added sugar. A non-dairy yogurt made from real almonds. This ‘better for you” all natural indulgence is low in fat, a good source of fiber, very low sodium, an excellent source of calcium, and contains live and active cultures. AlMOND DReAM 84 OnTREnD May-July 2014