15
WRD
1
your TASK
Your task is to prepare
a Press Release to
the local media that
will advertise the
expansion of the game
room The Hub Cap.
As part of The Hub's
marketing strategy, a
Press Release will be
used to announce the
grand reopening of The
Hub Cap to the public.
the SKILLS
· Formatapress
release
· Formattext
· Insertagraphic
image
· Formatlinespacing
· Setmargins
A
pressreleaseiswrittenonstandard8.5inchx11inchpaper.Itgives
localmediainformationthatisuseful,accurate,andinteresting.Apress
releaseallowslocalmediatoprintinformationthatletsreadersknowwhat's
goingonintheirarea.It'salsoafreewaytoadvertise.Pressreleasesareoften
senttonewspapers,radio,andTVstations.
1. Keepthepressreleaseinformativeandobjective.Althoughthisisamarketing
toolinasense,itshouldnotsoundlikeasalespitch.
2. Keepthepressreleaseinterestingsothatthelocalmediawantstorunastory
aboutyourbusinessorconductaninterviewwitharepresentativefromyour
company.
3. Readthroughallinstructionspriortocompletingtheproject.
1. UsingMicrosoftWord,createanewdocument.
2. SavethedocumentasProjectWRD-1PressReleaseinyour"Word"folder
under"TheHub"folder.
3. Setthepagesizeto8.5incheswidex11inchestallwitha1inchmarginonall
sides.
4. Chooseaneasy-to-readfont,andkeepthefontsizetoamaximumof10-12
points,unlessotherwisenoted.
5. Besureyourdocument'slinespacingissetupusingsinglespacingwithno
additionallinespacingbetweenparagraphs.
6. Onlineoneofthedocument,keythefollowingcontactinformationright-
aligned,single-spaced,and9pointbold:
TheHub
YourName,OfficeSpecialist
600HubStreet
Austin,TX73301
Phone:1-888-555-TEEN(8336)
Fax:1-888-555-HANG(4264)
Email:info@thehub.net
www.thehub.net
7. Atthetopleft-handcornerofthepage,insertTheHublogo,installedfrom
TheHubResourceCD.Resizethelogosoitisinproportionwiththerestofthe
document.
Press Release
For Evaluation Purposes Only